Many business owners may not think of effective marketing when they have established their business.
They may see it as something that occurs naturally.
Or, they may believe that people will naturally find their website (out of the other millions of published websites).
The truth is that even the greatest business owner may have forgotten about marketing campaigns.
However, that does not mean all hope is lost.
What do marketing investments mean?
Some people may think marketing investments refer to big, extravagant expenses that will automatically make a business succeed.
Some investments can make a business gain more traffic in a quicker way than others.
It is important to note that they are not as expensive as you may think.
To explain it simply: a marketing investment refers to any internet marketing tool that can help a business improve its traffic, probability and brand reputation.
These do not refer to traditional types of marketing, such as:
Which tool should I invest in?
The answer is: that there’s no way to know which tool will work best for you.
Some people may be against SEO optimisation because they are unsure of when they will start to see results. They also don’t like the idea of unpredictable results of how it is hard to target the right customers, But they would be dead wrong! See the problems that search engine optimisation can solve for small businesses here.
Some companies may prefer video marketing because they notice that YouTube campaigns generate high sums of engagement.
Different companies may see results in different time frames.
The reason for this is because success is measured differently, and results can be captured in different time frames.
The best way to notice results for your digital marketing campaigns is to set some time frames.
Some results can be noticed within three months.
But some results can also take six months to notice.
The time frame depends on your tools and your expected goals.
By establishing time frames and keeping a record of all results from your campaigns, you will be able to notice the effects that internet marketing campaigns have on your business.
New marketing changes to implement
As the marketing trends change and shift towards the digital era, businesses need to keep informed of all the latest internet marketing trends.
The main trends of online marketing include:
- Search Engine Optimisation (SEO)
- Pay-Per-Click (PPC)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Mobile Marketing
Some companies may wonder “why are these tools the most important?”
And the reason is because of changing times.
More people are using their electronic devices as a way to view websites, so that is why there has been a rise in the number of mobile phone users.
Also, ever since handheld devices have allowed emails to be automatically sent to your phone, there has been a 447% increase in email marketing campaigns.